D.Watson

Product-focused social content for D.Watson, a large and well-established grocery chain with a wide range of categories and everyday essentials. I produced an extensive ongoing library of product-led social media posts, each one designed to highlight a different item, category, or seasonal range while staying tightly on-brand across the entire feed. The work helped translate a sprawling product catalogue into a clean, consistent, and shoppable social presence customers could engage with on a daily basis.